- Email Marketing Stats You Can't Afford To Ignore Something
- Email Marketing Stats You Can't Afford To Ignore Others
- Email Marketing Stats You Can't Afford To Ignore Someone
You just can't use it all the time. Don't turn into those shops that seems to have a constant 'closing down sale'. Use it sparingly and it will work perfectly. That's the email marketing stats that you need to know. Oh, and if you made it this far signup to our list below, we'd really appreciate it.
Following up from our Instagram post over the weekend I wanted to dive into the stats a little more.
Email marketing has been around for a long time, unfortunately it's picked up a bit of a bad rap probably due to the amount of spam (the snail mail equivalent of junk mail) that some companies sent out. That has changed now and as long as you hand over your email to reputable companies and websites the chances of your email being sold off to some random company is almost nonexistent.
The fact is, email newsletters and email marketing works. Your customers signup to your list because they want to receive content, whether it be promos, new products or amazing digital marketing tips (hahaha see what I did there). The biggest advantage of email marketing is, there are no algorithms to contend with.
Anyway, let's get into those stats shall we.
On average Email Marketing has a 4400% return on investment. (Source: OptinMonster) You might be thinking that is a huge ROI (return on investment) and you would be right in thinking so. So, we dug a bit deeper looking at other stats from surveys and we found that ROI figures all came in around that same figure. The Data and Marketing Association (DMA) identified a number of other key ROI stats.
- Average ROI: 3,800%, or $38 for every dollar spent
- Top Performers: 18% of companies achieved ROI greater than $70 per every $1 invested. Thats a crazy 7000% ROI.
- Low Performers: 20% of companies achieved ROI less than $5 for every $1 invested. That's still a 500% ROI
- Segmented Emails: Generate 36% of total email revenue
- Triggered Campaigns: Generate 306% more click throughs per email than non-triggered emails
Things to take away from those stats. The DMA is reporting a lower average ROI than the stats out of OptinMonster however it's still an impressive percentage. The stats also highlight the importance of implementing strategies to optimise your email campaigns. There is a lot more to it than just signing up to MailChimp and pressing send.
The next slide doesn't really need much explanation. Welcome emails have an average open rate of 82%. That goes without saying. It's simple really, if you've offered some sort of incentives for the user to sign up or if you are just awesome the chances are, they are wanting to see an email pretty quickly, and so you want to get that email out pretty quick.
Email Marketing Stats You Can't Afford To Ignore Something
Make a great first impression and the chances of them reading your second email increases. This is the time for your brand to show some personality and helps you set the tone for all future emails.
Social media might seem to grab our attention for most of the day but the fact is 58% of us check our emails before anything.
- Why to utilize Email Marketing Services. More than ever before email marketing is ending up being the recommended method for individuals curious concerning advertising their product and services. However, there are several ways you can tackle email marketing along with a few of them are good while others aren't.
- 269 billion emails are sent 24/7 each day; How algorithms are applied. Algorithms also help marketers and entrepreneurs break through the clutter. And they are used to reach your target markets on Amazon, Tripadvisor, search engines and even in email marketing. Amazon – products or books you might like based on past activity and other secret.
The funniest thought pattern we come across on a regular basis is that brands don't want to SPAM their clients. Yet they fail to understand what SPAM actually means. 60% of consumers signup to a brand to get promotional messages and deals. If they've signup then they want you to email them. It's that simple. Ok maybe don't send them emails everyday but the better your email content is the more they will want to see it. And if they don't want to see if they can just unsubscribe.
Emails with personalised subject lines are 22% more likely to be opened. This is where it can get tricky. Just stuffing your subject lines with a subscriber's name works but if you can personalise the content you'll keep them coming back. This is where you need to have your data collection feeding into your mailing list software so you can segment lists and create emails specifically generated to what that subscriber is interested in.
For the eCommerce site, take your time to setup Abandoned Cart emails. Once setup this can be done automatically and can even tie in with personalised subject lines if you have all the connections setup correctly. Sending 3 abandoned cart emails results in an average of 69% more sales. So sit down and take the time to setup the process.
FOMO (fear of missing out) is real. This is one of the fundamentals of marketing from traditional through to digital. Give your customers a small window to act and you'll get higher results than if you just market your product or service. Subject lines with a sense of urgency have a 22% higher open rate. You just can't use it all the time. Don't turn into those shops that seems to have a constant 'closing down sale'. Use it sparingly and it will work perfectly.
That's the email marketing stats that you need to know. Oh, and if you made it this far signup to our list below, we'd really appreciate it.
Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Old itunes download for mac.
Unknown to most novice business owners, email marketing can do much than just sending personalized messages to customers. To give you a clearer picture of email marketing and its benefits, we have listed down in this infographic the top email marketing stats that prove the credibility of email marketing in 2018.
1. 53% of Marketers Believe Email Marketing Is A Good and Excellent Strategy
The recent State of Email Marketing in 2017 from Smart Insights revealed that email marketing is rated as the most effective digital media channel by marketers. It competes directly with organic and paid search amongst the main channels driving customer orders and delivers higher volumes than PPC campaigns (9%) and display advertising (8%).
But while it trumps over other digital marketing channels for most marketers, it does not mean that it is the only platform that you should use in your digital marketing campaign. In order to fully maximize the full potential of email marketing, you should consider using it in combination with SEO, social media marketing, digital advertising, and content marketing.
2. Email Marketing Has a 3200% ROI
It is without a doubt that the popularity of email marketing among digital marketers and its certain benefits are a strong testament that it really does provide a significant return on investment. According to 2018 Marketing Email Tracker report from DMA, it was revealed that that UK businesses could expect an average return of £32 for every £1 they spend; in the U.S., that ROI is $48.
Though crafting emails requires careful planning and creative consideration, their effectiveness and high ROI means that they should definitely play a huge role in your overall digital marketing strategy in 2018 onwards.
3. 49% of Customers Like To Receive Brand Emails
Despite the wide adoption of chat apps in customer service and marketing, many customers till prefer receiving promotional email from the brands they love. In the 2017 report from Statista, it was revealed that 49% of U.S. customers would like to receive brand emails on a weekly basis.
Compared to other emerging marketing communication tools, email is not intrusive in any way, and if you catch the customer at a good moment, there's a high probability that they'll check it immediately. This statistics should also dismiss any worries you have about sending emails to your customers too often; they like to hear from you but just make sure that everything you send to them is relevant and adds value to them.
4. Email is the 3rd Most Influential Source of Information for B2B Audiences
Email marketing indeed is a professional way to engage with B2B customers, that is why using it as a channel to distribute relevant and useful content pieces is a no-brainer for most B2B companies nowadays.
In fact, the 2018 B2B Content Marketing Trends from CMI revealed that 79% of B2B organizations use email as their primary channel for distributing content to their target audience.
Add to this statistic that email is the 3rd most influential source for the B2B audience, more influential that colleague recommendations and industry-specific thought leaders.
Regardless if you are using email marketing to acquire customers or establish your brand authority, there's no doubt that it can help you improve the effectiveness of your B2B content marketing efforts, enabling you to gain the trust of your prospective clients easier and turn them into a loyal customer of your brand faster.
5. 80% of Retail Professionals Say Email Marketing Is The Greatest Tool for Customer Retention
Among retailers, email continues to be the primary tool of choice for driving customer loyalty and winning new customers. According to a joint report from eTail and Emarys, 81% of SMBs use email as their main customer acquisition tool, while 80% use it to retain their customers in their business.
Research from this study revealed that email marketing ranks better on the chart than organic search, paid search, and social media when it comes to customer acquisition and retention. Although Facebook and Twitter can help you have a broader audience reach, email marketing definitely hits the spot better when it comes to making a direct impact and reach.
6. Personalized Emails Have 50% Higher Open Rates
It is no secret that email is one of the most personalize-able communication platforms in the digital marketing realm today. Adding personal touches to your emails will not only make them look and sound more tailor-made and relevant, but it can also improve their chances of being opened by your target audience.
On average, the open rate of email is 20.81%. But with personalized emails, e.g. personalized subject lines, you will be able to achieve 50% higher open rates, according to 2017 report from Yes Marketing. So, if you want to ensure that your brand messages are delivered and read by your customers, then sending personalized emails is the way to go for you.
7. Multiple Abandoned Cart Emails Can Lead to 69% More Orders
Abandoned carts are one of the issues that cause many e-commerce businesses not to hit their sales target. The good news is that through email marketing, you will be able to remarket to those who leave your website and finally convince them to complete their purchase.
The 2018 Omnisend study backs this up: sending three abandoned cart emails results in 69% more orders than a single email. By integrating email marketing in your e-commerce business, you will be able to retrieve your lost potential purchase transactions effectively, helping you to achieve your sales target consistently in the long run.
Conclusion:
These statistics prove that while email marketing has been around for almost two decades now, it's still a reliable marketing strategy that no business can't afford to ignore nowadays. If your business does not have an email marketing strategy planned out yet, then consider these stats as your wakeup call and start working with your team on how you can utilize this strategy to build a more successful business today.
Email Marketing Stats You Can't Afford To Ignore Others
Download this infographic.
Embed Our Infographic On Your Site!
More contents from our site
Jomer Gregorio
The fact is, email newsletters and email marketing works. Your customers signup to your list because they want to receive content, whether it be promos, new products or amazing digital marketing tips (hahaha see what I did there). The biggest advantage of email marketing is, there are no algorithms to contend with.
Anyway, let's get into those stats shall we.
On average Email Marketing has a 4400% return on investment. (Source: OptinMonster) You might be thinking that is a huge ROI (return on investment) and you would be right in thinking so. So, we dug a bit deeper looking at other stats from surveys and we found that ROI figures all came in around that same figure. The Data and Marketing Association (DMA) identified a number of other key ROI stats.
- Average ROI: 3,800%, or $38 for every dollar spent
- Top Performers: 18% of companies achieved ROI greater than $70 per every $1 invested. Thats a crazy 7000% ROI.
- Low Performers: 20% of companies achieved ROI less than $5 for every $1 invested. That's still a 500% ROI
- Segmented Emails: Generate 36% of total email revenue
- Triggered Campaigns: Generate 306% more click throughs per email than non-triggered emails
Things to take away from those stats. The DMA is reporting a lower average ROI than the stats out of OptinMonster however it's still an impressive percentage. The stats also highlight the importance of implementing strategies to optimise your email campaigns. There is a lot more to it than just signing up to MailChimp and pressing send.
The next slide doesn't really need much explanation. Welcome emails have an average open rate of 82%. That goes without saying. It's simple really, if you've offered some sort of incentives for the user to sign up or if you are just awesome the chances are, they are wanting to see an email pretty quickly, and so you want to get that email out pretty quick.
Email Marketing Stats You Can't Afford To Ignore Something
Make a great first impression and the chances of them reading your second email increases. This is the time for your brand to show some personality and helps you set the tone for all future emails.
Social media might seem to grab our attention for most of the day but the fact is 58% of us check our emails before anything.
- Why to utilize Email Marketing Services. More than ever before email marketing is ending up being the recommended method for individuals curious concerning advertising their product and services. However, there are several ways you can tackle email marketing along with a few of them are good while others aren't.
- 269 billion emails are sent 24/7 each day; How algorithms are applied. Algorithms also help marketers and entrepreneurs break through the clutter. And they are used to reach your target markets on Amazon, Tripadvisor, search engines and even in email marketing. Amazon – products or books you might like based on past activity and other secret.
The funniest thought pattern we come across on a regular basis is that brands don't want to SPAM their clients. Yet they fail to understand what SPAM actually means. 60% of consumers signup to a brand to get promotional messages and deals. If they've signup then they want you to email them. It's that simple. Ok maybe don't send them emails everyday but the better your email content is the more they will want to see it. And if they don't want to see if they can just unsubscribe.
Emails with personalised subject lines are 22% more likely to be opened. This is where it can get tricky. Just stuffing your subject lines with a subscriber's name works but if you can personalise the content you'll keep them coming back. This is where you need to have your data collection feeding into your mailing list software so you can segment lists and create emails specifically generated to what that subscriber is interested in.
For the eCommerce site, take your time to setup Abandoned Cart emails. Once setup this can be done automatically and can even tie in with personalised subject lines if you have all the connections setup correctly. Sending 3 abandoned cart emails results in an average of 69% more sales. So sit down and take the time to setup the process.
FOMO (fear of missing out) is real. This is one of the fundamentals of marketing from traditional through to digital. Give your customers a small window to act and you'll get higher results than if you just market your product or service. Subject lines with a sense of urgency have a 22% higher open rate. You just can't use it all the time. Don't turn into those shops that seems to have a constant 'closing down sale'. Use it sparingly and it will work perfectly.
That's the email marketing stats that you need to know. Oh, and if you made it this far signup to our list below, we'd really appreciate it.
Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Old itunes download for mac.
Unknown to most novice business owners, email marketing can do much than just sending personalized messages to customers. To give you a clearer picture of email marketing and its benefits, we have listed down in this infographic the top email marketing stats that prove the credibility of email marketing in 2018.
1. 53% of Marketers Believe Email Marketing Is A Good and Excellent Strategy
The recent State of Email Marketing in 2017 from Smart Insights revealed that email marketing is rated as the most effective digital media channel by marketers. It competes directly with organic and paid search amongst the main channels driving customer orders and delivers higher volumes than PPC campaigns (9%) and display advertising (8%).
But while it trumps over other digital marketing channels for most marketers, it does not mean that it is the only platform that you should use in your digital marketing campaign. In order to fully maximize the full potential of email marketing, you should consider using it in combination with SEO, social media marketing, digital advertising, and content marketing.
2. Email Marketing Has a 3200% ROI
It is without a doubt that the popularity of email marketing among digital marketers and its certain benefits are a strong testament that it really does provide a significant return on investment. According to 2018 Marketing Email Tracker report from DMA, it was revealed that that UK businesses could expect an average return of £32 for every £1 they spend; in the U.S., that ROI is $48.
Though crafting emails requires careful planning and creative consideration, their effectiveness and high ROI means that they should definitely play a huge role in your overall digital marketing strategy in 2018 onwards.
3. 49% of Customers Like To Receive Brand Emails
Despite the wide adoption of chat apps in customer service and marketing, many customers till prefer receiving promotional email from the brands they love. In the 2017 report from Statista, it was revealed that 49% of U.S. customers would like to receive brand emails on a weekly basis.
Compared to other emerging marketing communication tools, email is not intrusive in any way, and if you catch the customer at a good moment, there's a high probability that they'll check it immediately. This statistics should also dismiss any worries you have about sending emails to your customers too often; they like to hear from you but just make sure that everything you send to them is relevant and adds value to them.
4. Email is the 3rd Most Influential Source of Information for B2B Audiences
Email marketing indeed is a professional way to engage with B2B customers, that is why using it as a channel to distribute relevant and useful content pieces is a no-brainer for most B2B companies nowadays.
In fact, the 2018 B2B Content Marketing Trends from CMI revealed that 79% of B2B organizations use email as their primary channel for distributing content to their target audience.
Add to this statistic that email is the 3rd most influential source for the B2B audience, more influential that colleague recommendations and industry-specific thought leaders.
Regardless if you are using email marketing to acquire customers or establish your brand authority, there's no doubt that it can help you improve the effectiveness of your B2B content marketing efforts, enabling you to gain the trust of your prospective clients easier and turn them into a loyal customer of your brand faster.
5. 80% of Retail Professionals Say Email Marketing Is The Greatest Tool for Customer Retention
Among retailers, email continues to be the primary tool of choice for driving customer loyalty and winning new customers. According to a joint report from eTail and Emarys, 81% of SMBs use email as their main customer acquisition tool, while 80% use it to retain their customers in their business.
Research from this study revealed that email marketing ranks better on the chart than organic search, paid search, and social media when it comes to customer acquisition and retention. Although Facebook and Twitter can help you have a broader audience reach, email marketing definitely hits the spot better when it comes to making a direct impact and reach.
6. Personalized Emails Have 50% Higher Open Rates
It is no secret that email is one of the most personalize-able communication platforms in the digital marketing realm today. Adding personal touches to your emails will not only make them look and sound more tailor-made and relevant, but it can also improve their chances of being opened by your target audience.
On average, the open rate of email is 20.81%. But with personalized emails, e.g. personalized subject lines, you will be able to achieve 50% higher open rates, according to 2017 report from Yes Marketing. So, if you want to ensure that your brand messages are delivered and read by your customers, then sending personalized emails is the way to go for you.
7. Multiple Abandoned Cart Emails Can Lead to 69% More Orders
Abandoned carts are one of the issues that cause many e-commerce businesses not to hit their sales target. The good news is that through email marketing, you will be able to remarket to those who leave your website and finally convince them to complete their purchase.
The 2018 Omnisend study backs this up: sending three abandoned cart emails results in 69% more orders than a single email. By integrating email marketing in your e-commerce business, you will be able to retrieve your lost potential purchase transactions effectively, helping you to achieve your sales target consistently in the long run.
Conclusion:
These statistics prove that while email marketing has been around for almost two decades now, it's still a reliable marketing strategy that no business can't afford to ignore nowadays. If your business does not have an email marketing strategy planned out yet, then consider these stats as your wakeup call and start working with your team on how you can utilize this strategy to build a more successful business today.
Email Marketing Stats You Can't Afford To Ignore Others
Download this infographic.
Embed Our Infographic On Your Site!
Image Width (must be in px or %)<img src='https://digitalmarketingphilippines.com/wp-content/uploads/2018/12/Email_Marketing_Statistics_That_Prove_It_E2_80_99s_Still_An_Effective_Marketing_Strategy.png' alt='Email Marketing Statistics That Prove It's Still An Effective Marketing Strategy (Infographic) - An Infographic from Digital Marketing Philippines' width='100%' /><div><p>Embedded from <a href='https://digitalmarketingphilippines.com/email-marketing-statistics-infographic/' target='_blank'>Digital Marketing Philippines</a></p></div>More contents from our site
Jomer Gregorio
Email Marketing Stats You Can't Afford To Ignore Someone
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